Kids ATV’s And Dirt Bikes Are Not Just For Boys – Girls Ride Too
Finally, manufacturers are starting to realize that girls ride ATV’s and dirt bikes too. How do we know? In past years, ATV’s and dirt bikes were made in 4 basic colors; Blue, Green, Yellow and Red. If you were a girl you had to choose red or yellow as the “Girl Color”. What was the fun in that? Being able to personalize your off-road product is what makes you an individual and we didn’t think girls should have to settle for red or yellow any longer.
Three years ago we asked our manufacturers in China to make pink plastics so that we could target female riders. They basically looked at us like we were crazy, but each year we continued to champion the fight for girl themed products. We wanted PINK, pink dirt bikes, pink ATV’s, pink helmets and pink riding gear.